Next Navigator
I am Bert Van Wassenhove,
Next Navigator | Keynote Speaker on AI, Emerging Tech & Go-to-Market Innovation
With my experience as an entrepreneur, digital strategist, and communication aficionado, along with my extensive network, I help CEOs and management teams translate technology into real-world strategies and plans.
Next Navigator
I am Bert Van Wassenhove,
Next Navigator | Keynote Speaker on AI, Emerging Tech & Go-to-Market Innovation
With my experience as an entrepreneur, digital strategist, and communication aficionado, along with my extensive network, I help CEOs and management teams translate technology into real-world strategies and plans.
Crystal Clear and hands-on
An organisation is constantly evolving; as a CEO and management team, your vision and creativity are continuously challenged. The search for a clear direction, taking into account new technologies (such as AI, Quantum, and Nanotech) and evolutions in the broader community, is always a challenge.
As a strategic technologist, I help CEOs and management teams build or transform their businesses to grasp the opportunities technology has to offer. I’m deeply convinced that the core of any organisation lies in its relationship with its customers and stakeholders. Hence, my focus on go-to-market.
Do you see an opportunity to grow your business with technology? Then get in touch today,
Bert.
STRATEGIC BUSINESS COACH
Over the past few years, I have had the opportunity to coach hundreds of companies, a unique opportunity to share my experience but above all to learn a lot together. Learning about what works and what doesn't, how to reinvent and transform wisely and how to communicate those changes successfully both internally and externally.
Looking for someone to move your strategy and management team forward?
SCALING TECH BUSINESSES
Every company grows thanks to its customers. Do you have a plan to build your brand in the age of algorithms? Do you have what it takes to build trust and magnetism with AI?
And what about selling smarter and building an augmented salesforce? I can help you rethink growth in an AI-native commercial world.
And yet, marketing and sales are nothing if there are no relevant products and services to sell. To surf on the next tech wave, you need to design services and products that deliver continuous value.
publications and public speaking
I'm a storyteller who enjoys sharing ideas and knowledge. That's why it’s exciting to be on stage and interact with groups of people who want to learn.
Are you looking for a speaker on the impact of AI and technology on customer relationships? Contact me or check out my profile on Speakersbase.
Also check out Bert’s show on innovation and entrepreneurship on YouTube, Spotify or podcast.
Keynotes & Workshops
Keynotes & Workshops
AI & Trust: The New Rules of Magnetic Branding
As AI reshapes how organizations communicate, attract, and retain attention, the very essence of branding is evolving from storytelling to system design.
This keynote explores how trust, personalization, and ethical use of technology are becoming core brand assets. It reveals how organizations can move beyond fragmented outreach to create intelligent, adaptive customer ecosystems — powered by AI, but guided by human values.
With early signals from synthetic biology and quantum technology already reshaping narratives around safety, transparency, and sustainability, this talk maps how future-forward branding becomes a strategic driver of growth and loyalty.
Selling Smarter: Building an Augmented Sales Team
Sales is no longer about managing a pipeline — it’s about navigating an adaptive network of conversations, signals, and intent.
This keynote explores how AI is redefining sales with real-time personalization, predictive insights, and autonomous agents that work 24/7 across channels. It breaks down the strategic implications of hybrid sales teams where human insight and AI precision work side-by-side.
From voice-based lead generation to quantum-informed pricing and bio-complex product storytelling, this session unveils the new architecture of growth where responsiveness, trust, and intelligence drive commercial success.
Building Value in the Tech-First Era
Products are no longer static offerings — they are intelligent systems that live within the customer’s operations, adapt in real time, and deliver continuous value.
This keynote dives into how AI turns every product into a responsive service layer, creating new expectations around performance, transparency, and co-creation. It challenges companies to rethink what they’re actually selling and how they integrate into their clients’ evolving ecosystems.
With quantum computing and synthetic biology unlocking new capabilities in design, security, and personalization, this session maps the future of product-market fit in an age where intelligence is embedded by default.
WORKSHOP
The Future Customer: Rethinking Relationships in an AI and Tech-Driven World
Unlock your team’s strategic vision with this hands-on workshop designed for leaders navigating the next wave of technology. From AI and personalization at scale to emerging technologies, you’ll explore how tech reshapes customer expectations and business models. Through provocative opening discussions and our unique Futurescape Canvas exercise, you’ll challenge outdated assumptions, map future scenarios, and uncover hidden opportunities in a rapidly shifting landscape.
This facilitated session moves beyond theory to create real strategic alignment. Participants will engage in leadership roundtables and focused mapping exercises to identify 2–3 concrete areas for experimentation or investment in the next 6–12 months. You’ll leave with a shared language for innovation, a printed model of the Multi-Wave framework, and practical takeaways you can use immediately to guide your team’s next steps. Optional add-ons include industry-tailored scenarios, follow-up pilot workshops, or a board-level dinner session for deeper buy-in.
Publications
Publications
My BLOG (EN) should give you an idea about my opinions and the insights I gathered.
Bert’s show on innovation & entrepreneurship brings together insights on entrepreneurship and innovation.
BOOK
2019: THE MARKETING BIBLE FOR A DIGITAL WORLD
What trends are shaping tomorrow’s marketing?
Where do you invest your marketing money as a marketing manager or entrepreneur?
How do you build a strong marketing plan?
Thanks to the lightning-fast evolution of digital channels, and in particular social media, the fields of marketing and communication are experiencing a radical revolution. You need to be able to react and respond quickly to the expectations of our customers, while at the same time ensuring that the form and the content of your message conform to the new norms. This has an impact on your entire approach to digital marketing.
The many new channels, formats and methods require you to organise yourself as a marketeer in a completely different way. Within this new context, the measuring of all your marketing efforts is of crucial importance.
This book will show you how you can gear your marketing strategy to keep pace with the volatile digital world by introducing you to the basic principles of the new 4 M’s of marketing transformation: Medium, Message, Method and Metrics.
Contact
Contact
Contact
bert@ibert.be
+32 497 52 74 01
Get a quote